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The Goal of Employer Branding Is to Promote a Clear

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The goal of employer branding is to promote a clear and consistent image of the positive and distinctive features of an organization as an employer.


Definitions:

Cognition

The process of learning and understanding that involves engaging the mind, going through experiences, and using the senses.

Semantics

The branch of linguistics that studies the meaning of words, their historical and psychological development, relationships, and applications.

Grammar

The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.

Vocabulary

The set of words known and used by a person in a language.

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