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Which of the following does NOT influence newcomers' proactive behaviours?
Trademark Office
A government agency responsible for registering and protecting trademarks, which are symbols, logos, or names that distinguish goods and services.
Trademark Infringement
The illicit application of a trademark or service mark to products and/or services without permission, in a way that may lead to confusion, deceit, or error regarding the origin of those goods and/or services.
Efficient Shoppers
Refers to consumers who maximize their shopping experience by making well-informed and cost-effective choices.
Branding
The process of creating a unique image, name, and identity for a product or service in the consumer's mind through marketing strategies.
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