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The objectives of MBO usually involve
Customer
Someone who pays for a product or service.
Geoffrey Moore
An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.
Chasm
A significant gap or barrier that must be overcome, often used metaphorically in business and technology adoption contexts.
Technology Adoption Life Cycle
A model in sociology which explains how a new product or innovation is adopted or accepted, based on the demographic and psychological traits of specific groups of adopters.
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