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What Is Perceptual Defence? Give an Example

question 186

Essay

What is perceptual defence? Give an example.


Definitions:

Satisfaction or Dissatisfaction

An individual's feeling of pleasure or disappointment resulting from comparing a product's perceived performance against expectations.

Post-Purchase Evaluation

The process consumers undergo after buying a product, assessing their satisfaction and the product's performance against expectations.

Satisfice

A decision-making strategy that aims for a satisfactory or adequate solution, rather than an optimal one.

Optimal

Refers to the most favorable or desirable condition, level, or outcome in a given situation.

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