Examlex
What is perceptual defence? Give an example.
Satisfaction or Dissatisfaction
An individual's feeling of pleasure or disappointment resulting from comparing a product's perceived performance against expectations.
Post-Purchase Evaluation
The process consumers undergo after buying a product, assessing their satisfaction and the product's performance against expectations.
Satisfice
A decision-making strategy that aims for a satisfactory or adequate solution, rather than an optimal one.
Optimal
Refers to the most favorable or desirable condition, level, or outcome in a given situation.
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