Other Things Equal, High Consensus Behaviour on the Part of an Employee

question 269

True/False

Other things equal, high consensus behaviour on the part of an employee will lead a manager to make a dispositional attribution about the behaviour.

Understand the role of brand positioning in the context of a crisis.

Conceptualize how consumers' perceptions and reactions can affect the brand during a crisis.

Comprehend the strategic planning required for crisis management based on the likelihood and impact of the crisis.

Recognize the importance of authenticity in repairing brand crises.

---

Definitions:

Operating Costs

Refers to the expenses associated with the day-to-day functioning of a business, including costs of goods sold, administrative expenses, and other operational expenses.

Equivalent Annual Cost

A financial assessment tool used to compare the cost effectiveness of two or more projects with different lifespans by normalizing their costs into annual equivalents.

Sunk Costs

Expenditures that have already been incurred and cannot be recovered.

Incremental Costs

Expenses that will be incurred only as a result of undertaking a specific action.