According to Trait Activation Theory, Traits Lead to Certain Personalities

question 270

True/False

According to trait activation theory, traits lead to certain personalities only when the situation makes the need for them salient.

Understand the concept and implications of a networked global marketspace.

Recognize and describe the significance of values, ethics, and customs in international markets.

Identify the ethical and legal aspects of international business practices, including economic espionage and bribery.

Appreciate the importance of cross-cultural analysis for international marketing.

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Definitions:

Dialectic Personalities

Individuals who embody or exhibit a synthesis of contrasting or opposing viewpoints, leading to a more comprehensive perspective.

Csikszentmihalyi

A psychologist known for his work on the concept of flow, a state of absorption where one's skills are fully involved in overcoming a challenge that is just about manageable.

Left-brained

Referring to a person who is more analytical, logical, and detail-oriented, traditionally thought to be associated with the left hemisphere of the brain.

Right-brained

Pertaining to the cognitive style thought to be characteristic of the brain's right hemisphere, often associated with creativity, intuition, and holistic thinking.