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The substitution effect
Contingency Strategy
A plan prepared to address specific unforeseen events or situations that may impact the organization.
Marketing Strategy
A plan of action designed to promote and sell a product or service.
Tactical Strategy
Short-term focused actions and plans developed to achieve specific parts of a larger strategic goal.
Strategy Formulation
The process of creating strategies to achieve organizational goals, typically involving analysis, planning, and decision-making.
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