Examlex
Impulse buying refers to:
Appeal to Popularity
A logical fallacy that argues something is true or better because many people believe it or do it.
Emotional Appeal
A persuasive technique that uses the audience’s emotions to make them want to do what the writer or speaker asks.
Values
Fundamental beliefs or principles that guide an individual's or society's behavior and decision-making processes.
Persuasive Direct Request
A communication approach that clearly and convincingly asks for a specific action or response from the recipient.
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