Refer to Table 15

question 53

Multiple Choice

Refer to Table 15.2.7.Disney and Fox must decide when to release their next films.The revenues received by each studio depends in part on when the other studio releases its film.Each studio can release its film at Thanksgiving or at Christmas.The revenues received by each studio,in millions of dollars,are given in the payoff matrix above.Which of the following statements correctly describes Disney's strategy given what Fox's release choice may be?

• A)If Fox chooses a Thanksgiving release, Disney should choose a Christmas release.
• B)If Fox chooses a Christmas release, Disney should choose a Thanksgiving release.
• C)Disney should release on Thanksgiving regardless of what Fox does.
• D)Disney should release on Christmas regardless of what Fox does.
• E)Both answers A and B are correct.

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