Examlex
Aspirin and acetaminophen are examples of
Brand Licensing
A contractual arrangement between firms, whereby one firm allows another to use its brand name, logo, symbols, or characters in exchange for a negotiated fee.
Strategic Brand Alteration
The process of making deliberate changes to a brand's identity, positioning, or attributes to achieve specific business objectives.
Rebranding
The process of changing a company's corporate image, identity, or strategy, often through modifying names, logos, marketing strategies, and other visual communication to create a new perception among consumers and stakeholders.
Food and Drug Administration
The federal agency responsible for protecting public health by regulating food safety, pharmaceuticals, medical devices, and cosmetics.
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