Examlex
The process involved in creating a unique name and image in the customer's mind mainly through advertising campaigns with a consistent theme is called ___________.
Social Psychological Research
The field of study focused on understanding how individual behavior, thoughts, and feelings are influenced by social contexts and interactions.
Repetition-with-variation
The practice of repeating an element but altering it each time, to create pattern and interest, often seen in music, literature, and art.
Advertisement Wear-out
A phenomenon where an advertisement loses its effect on the audience due to excessive exposure.
Halo Effect
A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.
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