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Research indicates that there are almost no differences by gender in the:
Sentiment Relation
The association and connection between feelings or attitudes and how they influence behaviors or perceptions.
Multi-Attribute Models
Psychological models used to understand and predict consumers' attitudes and behaviors by analyzing multiple dimensions or attributes of a product or service.
Multi-Attribute Model
A psychological model used to predict customer's attitudes or behavior towards a product or brand, based on the weighted sum of its attributes.
Attributes
Characteristics or features that can be used to describe or differentiate objects, products, or individuals.
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