_____ Is Based on the Principle of Reinforcement and Assumes

question 32

Multiple Choice

_____ is based on the principle of reinforcement and assumes that people will choose actions that maximize rewards and minimize costs.

• A)Social exchange theory
• B)Social stratification theory
• C)Existentialism
• D)Positivism

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Definitions:

Relative Reference Group

A group of individuals that an person compares themselves to for the purpose of evaluating their own behaviors, attitudes, or beliefs.

Product Influence

The impact that a product has on consumer behavior, perception, and purchasing decisions.

Friends

Individuals with whom one has a bond of mutual affection, typically exclusive of sexual or family relations.

Employer

An individual or organization that hires and pays people to work for them, offering wages or salaries in exchange for the employees' labor or services.