Examlex
Which of these are important components of credibility in persuasion?
Matched Pairs
Matched pairs are a research design in which pairs of subjects are closely matched on key characteristics, with one subject in each pair receiving the treatment and the other serving as a control.
Population Variances
A measure of spread within a distribution or how much the members of the population differ from the population mean.
Pooled-variances T-test
A statistical method used to compare the means of two groups, assuming that the two populations have equal variances.
Rejection Region
In hypothesis testing, it is the range of values for which the null hypothesis is rejected in favor of the alternative hypothesis.
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