The Use of a Seductive Woman to Sell Cars Is

question 65

Multiple Choice

The use of a seductive woman to sell cars is based on _____, which says the buyer will pair the positive emotional response to the woman with the car being promoted in the advertisement.

• A)classical conditioning
• B)operant conditioning
• C)repeated exposure
• D)the bait-and-switch technique

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.