The Door-In-The-Face Technique Involves _____

question 72

Multiple Choice

The door-in-the-face technique involves _____.

• A)slamming the door on a salesperson
• B)beginning with a very large, intrusive request followed by a smaller request
• C)beginning with a small request, then escalating to larger ones
• D)plugging peepholes on doors so customers cannot see the salesperson's face

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Definitions:

Experiential Marketing

Experiential marketing is a strategy that engages consumers using branded experiences, often immersing them in the essence and values of a brand through interactive means.

Hands-On Experience

Direct involvement and engagement in activities or tasks, allowing individuals to gain practical knowledge and skills.

True Fans

People who will buy anything you produce; they will wait in line for your products, drive for hours to attend one of your events, and preorder your next product without even knowing what it looks like.

Preorder

A commercial strategy allowing customers to place orders for an item before it is made available for sale, ensuring they receive the product as soon as it launches.