The Theory That Proposes That People Are Motivated to Make

question 6

Multiple Choice

The theory that proposes that people are motivated to make attitudinal changes when they experience tension after becoming aware of inconsistencies between their attitudes or between their attitudes and their behaviors is ________ theory.

• A)Bandura's social learning
• B)Festinger's cognitive dissonance
• C)Freud's defense mechanisms
• D)Leon's power of inconsistencies

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Definitions:

Unit Sales

The quantity of products sold, not considering the price at which they were sold.

Contribution Margin

Contribution Margin is the amount of revenue remaining after deducting variable costs, which can then be used to cover fixed costs or generate profit.

Income Statement

A financial statement that shows a company's revenues and expenses over a specified period, culminating in the net income or loss.

Contribution Format

A type of income statement where costs are divided into variable and fixed categories, enabling analysis of contribution margin.