The Type of Memory That Stores an Almost Limitless Amount

question 62

Multiple Choice

The type of memory that stores an almost limitless amount of information for a nearly permanent length of time is called ________ memory.

• A)long-term
• B)short-term
• C)executive
• D)working

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Definitions:

Cognitive Dissonance

is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values.

Opinion Leader

An individual whose beliefs or attitudes are respected and can influence the opinions and behaviors of a wider audience.

Dissociative Reference Group

A group to which an individual does not want to belong or be associated with, often influencing consumer behavior by avoiding products or brands favored by the group.

Aspirational

Refers to brands, products, or lifestyles that a consumer desires to have in the future, driven by the perception of a better social status or quality of life.