Examlex
Which of the following is an example of BICS?
Department Stores
Large retail establishments that offer a wide variety of goods in different categories known as "departments" within the same store.
Specialty Stores
Retail outlets focusing on specific product categories, offering a specialized and curated selection to consumers.
Distribution Intensity
describes the level of market coverage a brand chooses for distributing its products, ranging from intensive distribution in many outlets to exclusive distribution in select places.
Organic Lotions
Skincare products made from organically sourced ingredients, free from synthetic chemicals, and often certified to meet organic standards for purity and sustainability.
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