A Common Psychological Reaction to a Test Result Confirming a Chronic

question 35

Multiple Choice

A common psychological reaction to a test result confirming a chronic illness is anxiety.Anxiety ______.

• A)is usually lowest when awaiting invasive medical procedures because the patient is relieved to know that the problem will be fixed
• B)is much more rare today than in past generations because of the increases in medical technology
• C)is usually a long-term reaction that is more common in men than women
• D)interferes with healthy functioning by causing the person to cope poorly and delay the recognition and reporting of symptoms

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Definitions:

Gross Rating Points

A measure in advertising that reflects the size of an audience reached by a specific advertisement or campaign, relative to the total potential audience.

Reach

Measure of consumers’ exposure to marketing communications; the percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once.

Frequency

The rate at which an event occurs or is repeated over a specific period of time, often used in statistics, communications, and media studies.

Competitive Parity

A firm’s strategy of setting prices that are similar to those of major competitors. Status Quo Pricing: A competitor-oriented strategy in which a firm changes prices only to meet those of competition.