What Is Meant by Researchers Taking a "Shot Gun" Approach

question 57

Multiple Choice

What is meant by researchers taking a "shot gun" approach to conducting intervention research?

• A)The health psychologists are forcing participants to finish the intervention process.
• B)It is the most cost-effective approach.
• C)Large numbers of people are exposed to the intervention with the hope that those who need it are included in the exposed group.
• D)The outcomes are more effective because of the care taken to intervene at the appropriate level with the population most at risk.

---

Definitions:

Marketing Research Process

A systematic approach to collecting, analyzing, and interpreting data related to marketing decision-making, typically involving steps such as defining the problem, developing a research plan, collecting data, and reporting findings.

Analyze Data

The process of inspecting, cleansing, transforming, and modeling data to discover useful information, inform conclusions, and support decision-making.

Collect Data

The process of gathering and measuring information on variables of interest, in a systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.

Identifying Problem

The initial step in the problem-solving process, involving the recognition and definition of an issue that needs resolution.