Examlex
The one-time costs facing the buyer who switches from one supplier's product to another's is
Zeigarnik Effect
The psychological phenomenon whereby individuals remember uncompleted or interrupted tasks better than completed ones.
Achievement
The accomplishment of an aim or purpose, often recognized because of effort or skill.
Goals
Goals or intended results that a person or a team strives to accomplish.
Overly Optimistic
Describes an excessive belief in the positive outcomes of situations or events, often ignoring possible risks or negative outcomes.
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