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Customer value arises from the similarity of products to others, the product is low priced, and the ability of the organization to respond to customer needs.
Annual Return
Refers to the percentage change in an investment's value over a one-year period, including dividends and interest.
Market Rate
The current price or cost of goods, services, or financial assets in a competitive marketplace, often subject to fluctuations.
Net Present Value
A method used in capital budgeting to evaluate the profitability of an investment, accounting for the time value of money.
Payback
A capital budgeting method that calculates the time needed to recoup the cost of an investment, based on its expected cash flows.
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