Most Recent Advertisements Try to Associate a Product with a Specific

question 48

Multiple Choice

Most recent advertisements try to associate a product with a specific reference group.For this marketing strategy to be effective,which of the following must be true?

• A) The person viewing the advertisement must identify with the person or people in the advertisement.
• B) The person viewing the advertisement must have interacted with the person or people in the advertisement.
• C) The product must be important to the person viewing the advertisement.
• D) The product must have a good price.

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Definitions:

Poor Choice

A decision made that is considered unwise or detrimental in hindsight or by external assessment.

Noise

Unwanted or irrelevant information or sound that interferes with the communication or detection of a signal.

Decoding

The process of interpreting or giving meaning to a message, often involving understanding symbols, language, or gestures.

Jargon

Specialized terminology associated with a specific field or area of expertise, often incomprehensible to those outside the field.