Examlex
The differentiator will market products aimed at the "average" customer.
Total Risk
The complete range of risks associated with an investment, including both systematic risk (market related) and unsystematic risk (company or industry specific).
Standard Deviation
A measure of the dispersion or variability of a set of data points from its mean, often used in finance to gauge investment risk.
Risk Premium
The extra return above the risk-free rate that investors require to compensate them for holding a risky asset.
Bearing Risk
The act of accepting potential loss from uncertainty in investment or business operations.
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