Identify Which of the Following Research Methods Is Qualitative

question 29

Multiple Choice

Identify which of the following research methods is qualitative.

• A) An observer takes notes on the nonverbal behavior of members of a focus group for car commercials.
• B) The number of people in a large gathering is recorded.
• C) Each person in a sample group is recorded as being either a U.S.citizen or a citizen of another country.
• D) A researcher compares countries' currency rates.

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Definitions:

Period Costs

Overheads that do not have a direct connection to the creation of products and are recorded as expenses in the timeframe they occur.

Traditional Format

In accounting, refers to the conventional presentation of financial statements, including the income statement that separates costs into fixed and variable categories.

Contribution Format

An income statement format that separates fixed costs from variable costs to show the contribution margin.

Merchandising Company

A business that purchases finished goods for resale, making a profit by selling them at a higher price than the cost.