To Prevent Groupthink,it Is a Good Idea to ______

question 21

Multiple Choice

To prevent groupthink,it is a good idea to ______.

• A)close off the group from distractions
• B)have the leader state a preference
• C)invite outsiders to the group
• D)spend as little time as possible between the initial decision to the confirmation

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Definitions:

Brand Equity

Brand equity refers to the value a brand adds to a product or service, based on consumer perceptions, recognition, and loyalty.

Consistent

Characterized by steady and uniform actions, values, or results over time, showing reliability and predictability.

Focused

Concentrated or directed at a particular area, issue, or target with high attention and dedication.

Positioning Statement

A concise description of how a product or brand differentiates itself from competitors in the eyes of the target market.