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Fisher Believes We Should Move from a Dualistic Approach to an Integrated

question 14

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Fisher believes we should move from a dualistic approach to an integrated approach in persuasion.


Definitions:

Feature Detectors

Brain cells that recognize particular aspects of a stimulus, including its form, orientation, or motion.

Nerve Cells

Also known as neurons, these are the basic building blocks of the nervous system, responsible for transmitting information throughout the body via electrical and chemical signals.

Hubel And Wiesel

Hubel and Wiesel were neurophysiologists known for their pioneering research on the visual cortex, revealing how sensory processing and visual perception mechanisms function in the brain.

Ganglion Cell

A type of neuron located in the retina that receives visual information from photoreceptors and transmits it to the brain.

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