Examlex
______ is the most sophisticated message design logic.
Assurance
A guarantee or pledge, often used in the context of service quality, ensuring customer satisfaction.
Empathy
The ability to understand and share the feelings of another, essential in building effective interpersonal relationships and crucial in service-oriented industries for understanding customer needs.
Tangibles
Physical items or goods that can be seen, touched, and possessed, as opposed to services or digital products.
Knowledge Gap
A type of service gap; reflects the difference between customers’ expectations and the firm’s perception of those expectations.
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