The World-Wide Standardization of Product Design and Advertising Refers to Globalization

question 15

True/False

The world-wide standardization of product design and advertising refers to globalization.

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Definitions:

Procedure

A set of established methods or steps taken to accomplish a particular task or to solve a specific problem.

Internal Marketing

The promotion of a company’s objectives, products, and services to its employees with the goal of aligning external marketing strategies.

Environmental Appearance

Environmental appearance relates to the visual aspect of an environment, including how clean, attractive, and ecologically responsible it is.

Perception

The process by which individuals interpret and make sense of sensory information.