Scenario - Theresa Teutul

question 83

Multiple Choice

Scenario - Theresa Teutul
Theresa Teutul was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-The strategy that the BCG matrix suggests that Theresa should take for this SBU is:

• A) invest and grow.
• B) liquidate while still profitable.
• C) ask her astrologer for advice.
• D) keep the SBU healthy and use its excess earnings to invest in other SBU's.
• E) divestiture.

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Definitions:

Sales-Oriented

An approach focusing primarily on the promotion and selling of products or services, often prioritizing short-term sales over building long-term customer relationships.

Tactics

Tactics are the specific actions or strategies employed to achieve a particular goal or objective.

Strategy

Strategy refers to a comprehensive plan designed to achieve specific goals within an organization, business, or project through the effective allocation of resources and coordinated actions.

Social Media

Digital platforms that enable users to create, share content, and participate in social networking.