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Companies can survive over the long run without innovation.
Equilibrium Price
The cost at which the amount of a product or service being sought after matches the amount being offered, resulting in a stable market.
Equilibrium Quantity
The quantity of goods or services supplied is exactly equal to the quantity demanded at a particular price.
Shift Demand
A change in the quantity demanded at every price level, resulting in the demand curve moving left or right.
Complement
A good or service that is used together with another, where an increase in demand for one leads to an increase in demand for the other.
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