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_____ Negotiation Is a Competitive and Adversarial Negotiation Approach in Which

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_____ negotiation is a competitive and adversarial negotiation approach in which each party strives to get as much as it can, usually at the expense of the other party.


Definitions:

Consumer Decision Making Process

The consumer decision making process is a series of steps that shoppers follow to make choices about which products or services to buy.

Social Media Users

Individuals who use platforms on the internet to create, share, or exchange information, ideas, pictures/videos in virtual communities and networks.

Social Commerce

The practice of buying and selling products or services directly through social media platforms, leveraging the social network for commerce.

Primary Driver

A primary driver is the main factor or force that propels an activity, process, or decision, significantly influencing outcomes and directions.

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