A Marketing Alliance Is a Strategic Practice in Which For-Profit

question 47

True/False

A marketing alliance is a strategic practice in which for-profit businesses link up with a social cause that fits well with the company's product or service.

---

Definitions:

Processing Cost

The expenses involved in changing raw materials into finished products, including labor, materials, and overhead.

Disposal Cost

Expenses associated with getting rid of waste materials or unwanted products.

Corporate Responsibility

An approach by businesses to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices.

Plastic Straws

Thin tubes made of plastic intended for transferring liquids from a container to the mouth of a person; associated with environmental concerns.