Business Interest in Social Networking Sites Is Not Surprising If

question 66

Short Answer

Business interest in social networking sites is not surprising if one considers that 83 percent of __________, also called Generation Y, regularly socialize and chat online.

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Definitions:

Investment Account

A financial account held at a financial institution that holds securities, such as stocks or bonds, for investment purposes.

Goodwill Impairment

An accounting charge that companies record when the value of goodwill on the balance sheet exceeds the tested fair market value.

Reporting Units

Components of a business entity for which discrete financial information is available and is reviewed by the entity's management.

Intangible Assets

Assets that do not have physical substance but provide economic benefits to the owner, such as patents, trademarks, and goodwill.