Chase Is Part of a Team Identifying New Marketing Ideas

question 67

Multiple Choice

Chase is part of a team identifying new marketing ideas. The team has decided to hold a brainstorming session. What is the best strategy the team can use during this session?

• A)Discourage wild thinking; all ideas generated should be rational and feasible.
• B)Critique and evaluate each idea as it is presented during the brainstorming session.
• C)Set an established time limit and stick to it.
• D)To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming session.

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Definitions:

Waggle Dance

A remarkable behavior displayed by honeybees to communicate the location of food sources to other members of their hive.

Chemical Communication

The process by which cells and organisms transfer information using chemical signals, essential for coordinating functions and responses.

Visual Communication

The conveyance of ideas and information in forms that can be seen, utilizing symbols, signs, art, and typography.

Associative Learning

The process by which an individual learns to connect a certain stimulus with a particular response.