Chase Is Part of a Team Identifying New Marketing Ideas

question 67

Multiple Choice

Chase is part of a team identifying new marketing ideas. The team has decided to hold a brainstorming session. What is the best strategy the team can use during this session?

• A)Discourage wild thinking; all ideas generated should be rational and feasible.
• B)Critique and evaluate each idea as it is presented during the brainstorming session.
• C)Set an established time limit and stick to it.
• D)To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming session.

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Definitions:

Empirical Data Collection

The process of gathering information by direct or indirect observation or experience, without theoretical speculation.

Statistical Testing

A mathematical procedure to determine if there is a significant difference between groups or conditions in a study.

Convergent Validation

A method in research where different approaches are used to collect data on the same subject, enhancing the reliability of the findings.