You Are in Charge of Preparing a Sales Brochure and Must

question 50

Multiple Choice

You are in charge of preparing a sales brochure and must profile your audience. What question should you ask to profile your primary audience?

• A)What do I know about this person's education, beliefs, culture, and attitudes?
• B)How much money does this person want to spend?
• C)Should I use an expensive brochure?
• D)What kind of budget will I need to create the brochure?

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Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, each having some market power.

Economic Profits

The extra amount businesses earn after subtracting all of their costs, including opportunity costs.

Long Run

A period in which all factors of production and costs are variable, allowing for all adjustments to be made within a market or economy.

Monopolistic Competition

A market structure characterized by many firms selling products that are similar but not identical, allowing for competition based on quality, brand, and price.