When Choosing the Best Channel for Your Message, You Should

question 57

Multiple Choice

When choosing the best channel for your message, you should consider the importance of the message; the amount and speed of feedback and interactivity required; the necessity of a permanent record; the cost of the channel; the degree of formality desired; and the confidentiality and sensitivity of the message. What other factor should you consider?

• A)the receiver's preference and level of expertise
• B)the ability of the channel to showcase your technical expertise
• C)your own communication channel preferences
• D)the ability of the channel to make your company look cutting edge

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Definitions:

Indifference Curve

A graphical representation showing different combinations of two goods that provide the consumer with equal levels of satisfaction and utility.

Utility Maximizing

The process by which individuals allocate their resources to achieve the highest level of satisfaction possible.

Bundle

A collection of goods or services sold together as a single package, often at a discounted rate compared to purchasing the items separately.

Marginal Utility

The boost in satisfaction or usefulness experienced from consuming another unit of a product or service.