When Employees at Coors Translated Its Slogan "Turn It Loose

question 25

Multiple Choice

When employees at Coors translated its slogan "Turn It Loose" into Spanish, they didn't realize it would translate to "suffer from diarrhea." To avoid similar problems, the sender of a message must do what?

• A)select a proper communication channel
• B)provide means to ensure reliable feedback
• C)keep all messages in English
• D)select appropriate words or symbols as part of the encoding process

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Definitions:

Fixed Costs

Costs that do not vary with changes in the volume of production or sales, such as rent, salaries, and insurance.

Activity Level

A measure in cost accounting that identifies the extent to which cost drivers affect the cost of producing goods or services.

Materials Price Variance

The difference between the actual cost of direct materials and the expected cost, based on standard price and actual quantity purchased.

Materials Purchased

The total value of raw materials bought by a company for use in production during a specific time period.