Internal and External Communication Have a Lot in Common; However

question 140

Multiple Choice

Internal and external communication have a lot in common; however, internal communications are used for one key purpose for which external communications are not typically used. What is this purpose?

• A)to exchange ideas
• B)to inform
• C)to promote goodwill
• D)to persuade

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Definitions:

Social Connections

The relationships and networks that individuals form with others, which can influence personal, professional, and societal outcomes.

Search Engine Marketing

A form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Organic Search

A method of entering one or several search terms as a single string of text into a search engine to generate a list of results that are ranked according to relevancy without the influence of paid advertising.

Social Media Marketing

The use of social media platforms to connect with an audience to build a brand, increase sales, and drive website traffic.