How Is Social Presence Defined

question 16

Multiple Choice

How is social presence defined?

• A)how extroverted a person is in a business meeting with either internal or external audiences
• B)how well a company uses social media to communicate to customers and employees
• C)the degree of salience between a sender and receiver using a communication medium
• D)a person's ability to get along with others whether dealing with customers or employees in an organization

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Definitions:

Reliability

Reliability in research refers to the consistency or repeatability of a measure or test; a reliable measure produces similar results under consistent conditions.

Measurement

The process of finding out whether people (or media content) have more or less of an attribute we are interested in. It is done by assigning numbers to the phenomena we are interested in.

Face Validity

The extent to which a test or procedure appears effective in terms of its stated aims to those taking or observing it, without considering underlying mechanisms.

Semantic Differential Scales

A type of survey question where respondents rate a concept on a scale between two bipolar adjectives, used to measure attitudes or feelings.