Social Presence Is Greater in Asynchronous Communication (E-Mail, Forum Posts)

question 56

True/False

Social presence is greater in asynchronous communication (e-mail, forum posts) than in synchronous communication (live chat, IM).

---

Definitions:

Consistent Brand Image

Maintaining a uniform presentation of a brand's values, message, and identity across all marketing channels and points of customer interaction.

Messaging

The act of developing and delivering messages to a target audience through various channels to inform, engage, or influence.

Trends

The general direction in which something tends to move or change, often referring to popular patterns or preferences in society.

The Internet

A global network of interconnected computers and servers that allows for the exchange of information and communication across vast distances.