What Information-Gathering Strategy Enables the Analyst to See the Reality

question 26

Multiple Choice

What information-gathering strategy enables the analyst to see the reality of the situation rather than listen to others describe it?

• A)Document analysis
• B)Interviewing
• C)Joint application design (JAD)sessions
• D)Observation
• E)Questionnaires

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Definitions:

Integrated Marketing Communications (IMC)

Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact.

Four Ps

A marketing theory that includes Product, Price, Place, and Promotion, considered as the key factors that marketing managers can control, to best meet customer needs in their target market.

Marketing Communication

The use of communication tools and media by companies to inform, persuade, and remind consumers about their products, services, or brand.

Sender

The party in communication who initiates the message to the receiver, conveying information, ideas, or feelings.