The Manager of a Gift Shop Plans to Use E-Mail

question 26

Multiple Choice

The manager of a gift shop plans to use e-mail to send an online sales message announcing a special sale. What is the best advice to make this e-marketing campaign successful?

• A)Leave the subject line blank so that readers will be curious enough to open the message.
• B)Build interest by placing the most important information near the end of the message.
• C)Send the e-mail sales message only to those who have given permission.
• D)Include at least eight to ten central selling points to overcome any resistance.

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Definitions:

Wage Rates

The amount of money paid per unit of time or output to an employee for labor.

Employment Decline

A reduction in the number of jobs or the rate of employment within an economy.

Economic Profit

The discrepancy between overall income and the sum of all expenses, covering both direct and indirect costs.

Profit-maximizing

The process or strategy of adjusting production and sales to achieve the highest possible profit levels under given conditions.