When Price Is an Obstacle, in Which of the Following

question 99

Multiple Choice

When price is an obstacle, in which of the following ways do the most effective sales messages reduce resistance?

• A)by mentioning the price right away to show they have nothing to hide
• B)by showing the price in small units, such as price per issue of a magazine
• C)by not mentioning the price anywhere in the message
• D)by sending their readers to competitors' websites to compare prices

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