The Manager of a Gift Shop Plans to Use E-Mail

question 26

Multiple Choice

The manager of a gift shop plans to use e-mail to send an online sales message announcing a special sale. What is the best advice to make this e-marketing campaign successful?

• A)Leave the subject line blank so that readers will be curious enough to open the message.
• B)Build interest by placing the most important information near the end of the message.
• C)Send the e-mail sales message only to those who have given permission.
• D)Include at least eight to ten central selling points to overcome any resistance.