Examlex
Rational appeals are generally appropriate when a product is inexpensive, short-lived, or nonessential.
Stakeholder
An individual or group that has an interest or concern in an organization, project, or event, which can be affected by or affect its outcomes.
Community
A group of people living in the same place or having a particular characteristic in common.
Stakeholders
The groups of people affected by a firm’s decisions.
Decision Making
The cognitive process of selecting a course of action from among multiple alternatives, often involving judgment, evaluation, and reasoning.
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