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Physicians who own their own diagnostic testing facilities tend to order more tests, charge higher fees for them, and have higher total bills to patients. This practice of self-referral is an example of
Target Customers
Target customers are specific groups of individuals or organizations identified as the intended audience for a company's products, services, or marketing efforts.
IMC Message
Integrated Marketing Communications message, which aims to ensure consistency of the message and the complementary use of media.
Receivers
In communication, the individuals or groups who decode and interpret the message sent by the sender.
Message Was Originally Intended
Refers to the initial purpose or intended communication that a sender aimed to convey to the receiver before any potential alterations or interpretations.
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