Horizontal Integration Allows Firms to Do All of the Following

question 5

Multiple Choice

Horizontal integration allows firms to do all of the following except

• A) take advantage of cost savings due to economies of scale.
• B) reduce administrative costs.
• C) create brand identity.
• D) fully integrate with primary care clinics and acute care nursing facilities.

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Definitions:

Prescription Drug

Medication that legally requires a medical doctor's prescription to be dispensed.

Personal Selling

refers to a direct form of marketing where sales representatives personally meet with potential customers to pitch a product or service.

Free Samples

A marketing strategy where small quantities of the product are given away for free to consumers to try and increase awareness or sales.

Pull Strategy

A marketing approach where businesses aim to create demand for a product or service directly from customers, leading them to pull the product through the distribution channel.